Learning & Development Strategy

Learning that proves
its worth.

We design development across your entire employee lifecycle — and prove its business return in a language your CFO will act on.

Client-agnostic. The method transfers to any industry.

✓ Whole-lifecycle, not one-off ✓ Proof, not faith ✓ Human-centered ✓ Legible to leaders
The Problem

Most L&D can't answer the only question that matters.

Training vendors answer with completion rates. Generalist consultants answer with frameworks. Neither isolates the business result — so when budgets tighten, learning is the first line item cut.

“What did we get for that?”

The Lurning Company is built around answering that one question — and everything else exists to make the answer real.

The Approach

Start with the need. Build across the lifecycle. Prove the return.

1

Whole-lifecycle, not one-off

Learning isn't an event. We design it as one connected system — Attract → Onboard → Engage → Develop → Retain.

2

Proof, not faith

Phillips-grade measurement that isolates training's effect and converts it to money. We don't ask you to take learning on faith.

3

Human-centered

We start with what people actually need to do and become — sometimes the answer isn't training at all.

The Method

The Unified Talent Management Strategy

One connected system across the employee journey — run on a shared skills currency, aligned to your business strategy, and proven with rigorous measurement.

The UTMS lifecycle: Attract, Onboard, Engage, Develop, Retain
  • 1Attract — make growth the visible promise, so the right people self-select in.
  • 2Onboard — cut time-to-proficiency and build belonging.
  • 3Engage — connect individual growth to team and mission.
  • 4Develop — build the capabilities the business needs next, decoded from strategy.
  • 5Retain — keep your best people growing inside, not leaving to grow.
How It Works

Three capabilities make the lifecycle work.

■

Strategy & Skills

We decode your business strategy into a prioritized capability agenda, with skills as the common currency.

■

Measurement & ROI

We isolate and monetize learning's impact, so its value is undeniable.

■

Data Storytelling

We make that value legible — dashboards your executives can actually read and act on.

The Differentiator

We prove it — rigorously.

2.18
Benefit–cost ratio (worked example)
118%
Return on the same program
0→5
Full chain of evidence: Reaction to ROI
~70%
Of behavior change comes from reinforcement

Isolate the effect. Discount for confidence. Convert to money. A smaller number you can defend beats a bigger one you can't — and that's the number that keeps your programs funded.

Work With Us

One method, many ways to engage.

Start anywhere. The same method scales from a single course to a full engagement.

1

Online Training

Self-serve courses and the maturity diagnostic — via Trainers Academy by Lurning.

2

Cohort Programs

Group programs for L&D teams and managers.

3

Coaching

1:1 advisory and fractional L&D-strategy leadership.

4

Consulting

The full engagement — Discover → Decode → Design → Deploy → Demonstrate.

Where to Start

Know where you stand — in 10 questions.

Our maturity diagnostic plots you across lifecycle and measurement maturity, and surfaces the gap that's costing you most. Low-risk, high-signal, and the fastest way to see what learning is really worth in your organization.

Take the diagnostic
Trainers Academy by Lurning
For Aspiring L&D Pros

Trainers Academy by Lurning

Breaking into Learning & Development — or leveling up? Trainers Academy teaches you the craft of learning design and the measurement rigor most practitioners never learn. Get into the game, and stand out once you're in it.

Explore the Academy  (coming soon)
Who's Behind It

Built on two decades of practice.

The Lurning Company is the practice of Eric Schram — a Learning & Development leader with a degree in organizational leadership and deep expertise in the Phillips ROI methodology, human-centered design, and learning strategy.

The approach is deliberately client-agnostic: the same method has to transfer across any industry, and it does. The working posture is simple — slow down, stay curious, intention and impact. We build learning systems that earn their seat at the table, and prove it.

Eric Schram
Let's Talk

Let's find out what your learning is really worth.

Book a maturity diagnostic, or tell us what you're trying to move. We'll reply within two business days.

Client-agnostic · Consulting · Coaching · Courses